Blue

Blue offers a healthy, quality dog and cat food made from natural ingredients. Find the perfect recipe for your pet's needs!
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We don’t “own” our dogs and cats; they’re family members we treat with love and respect.

In the beginning, there was Blue, Bill and Jackie Bishop’s large breed Airedale, one of the best pals who ever put on a collar. Blue’s struggle with cancer is what prompted them to take a serious interest in a wide range of pet health issues, and inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Working with a leading holistic veterinarian and animal nutritionist, the Bishops developed BLUE Life Protection Formula® for dogs and cats, which has become the #1-selling natural pet food in America. Created by pet parents for pet parents, we hope you try BLUE dog or cat foods soon. They set a new standard in healthy pet food, and we guarantee you’ll be completely satisfied.


Blue Wilderness

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Meat-rich diet for dogs and cats

  • Protein-rich, grain-free
  • Unique protein sources with real meat always the first ingredient
  • Formulations to support all life stages and breed sizes
  • Easily switch between diets with no transition required
Shop BLUE Wilderness

Blue Basics

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Limited ingredient diet

  • No chicken
  • Made without corn, wheat, dairy, soy or eggs
  • Supports gentle digestion and promotes skin & coat health
  • Grain-free
Shop BLUE Basics

BLUE Life Protection for dogs & BLUE for cats

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Superior nutrition, ultimate protection

  • Features real meat as the first ingredient
  • Contains no chicken (or poultry) by-product meals
  • No corn, wheat or soy
  • Formulations to support all life stages and breed sizes
Shop BLUE Life Protection for dogs and Blue for cats

LifeSource bits

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LifeSource Bits are the small, dark kibble mixed in with our BLUE dog and cat dry foods

  • A precise blend of vitamins, minerals, and antioxidants selected
  • Support immune system health and a healthy oxidative balance
  • Provide life stage requirements
  • “Cold-formed” to help preserve their potencyby holistic veterinarians and animal nutritionists
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