Blue

We don’t “own” our dogs and cats; they’re family members we treat with love and respect.

In the beginning, there was Blue, Bill and Jackie Bishop’s large breed Airedale, one of the best pals who ever put on a collar. Blue’s struggle with cancer is what prompted them to take a serious interest in a wide range of pet health issues, and inspired the Bishop family to make a super-premium pet food using only the finest natural ingredients starting with real chicken, lamb or fish. Working with a leading holistic veterinarian and animal nutritionist, the Bishops developed BLUE Life Protection Formula® for dogs and cats, which has become the #1-selling natural pet food in America. Created by pet parents for pet parents, we hope you try BLUE dog or cat foods soon. They set a new standard in healthy pet food, and we guarantee you’ll be completely satisfied.

Blue Wilderness

Meat-rich diet for dogs and cats

• Protein-rich, grain-free
• Unique protein sources with real meat always the first ingredient
• Formulations to support all life stages and breed sizes
• Easily switch between diets with no transition required

Blue Basics

Limited ingredient diet

• No chicken
• Made without corn, wheat, dairy, soy or eggs
• Supports gentle digestion and promotes skin & coat health
• Grain-free

BLUE Life Protection for dogs & BLUE for cats

Superior nutrition, ultimate protection

• Features real meat as the first ingredient
• Contains no chicken (or poultry) by-product meals
• No corn, wheat or soy
• Formulations to support all life stages and breed sizes

LifeSource bits

LifeSource Bits are the small, dark kibble mixed in with our BLUE dog and cat dry foods

• A precise blend of vitamins, minerals, and antioxidants selected
• Support immune system health and a healthy oxidative balance
• Provide life stage requirements
• “Cold-formed” to help preserve their potencyby holistic veterinarians and animal nutritionists